Ajoy K Guha - Associates - Corporate Consulting & Training Ajoy K Guha - Associates - Corporate Consulting & Training Ajoy K Guha - Associates - Corporate Consulting & Training
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Credit & Collection

Rationale
Cash is like oxygen to a company. This is saying the obvious. Not so obvious is the following. While people have learnt to sell better, few have learnt how to collect their dues better, faster and in time. Salespeople so anxious to close the sales they overlook critical red flags that warn of risk. The result is that companies are cash starved, avoidably cash starved.

Credit and Collection is must assume a critical role in today’s sluggish economy. The difference between a company with a productive Credit & Collection activity and one without, will determine a company’s survival and success


Key Focus Area
One of the pressing problems of many organisations is THE COLLECTION PROBLEM Money that is due does not come in time and, occasionally, not at-all, thus landing the company in embarrassing and stressful situations. Creditors pester, deliveries suffer, production suffers and the opportunities are lost.

The ideal approach is to prevent collection problems. The next best thing is to tackle them in time. The worst is to hope that time will take care of things. The tragic thing about collection problems is that the more severe the problem, the less energy the people have to solve the problem. They succumb to a sense of helplessness and hopelessness.

 
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