Ajoy K Guha - Associates - Corporate Consulting & Training Ajoy K Guha - Associates - Corporate Consulting & Training Ajoy K Guha - Associates - Corporate Consulting & Training
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Customer Relationship Management

Rationale

Customer means business. Customer means profit. Customer means Cash flow. Customer means Growth. Peter Drucker said 25 years ago ‘The purpose of the business is to attract and retain a customer’. It sounds simple but too many businesses have forgotten it to their cost.

Research suggests that it costs five times more to attract a new customer than it does to keep an old one. Consider for a moment the cost of marketing, sales, commissions, accountancy, administration, credit and bad debt collection for a new customer, and compare this with the non-recurring costs for repeat customers. With this continued sluggish economy, can we afford losing customer anymore ? ? ?

This is only the tip of the iceberg. If you factor in the amount additional business one satisfied customer can bring you, the case for building a customer relationship management strategy becomes compelling.

CRM – is it a way of computerizing your business? Is it a series of tools and techniques? Is it a marketing programme designed to attract customer loyalty? In its simplest form it is an attitude, a mind set, a value that you place on your business and its relationship with its customers. Find out strategies and steps that will help your business to retain customers – is the theme of this workshop.

 
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